UNSAID PARIS By DIMORESTUDIO

UNSAID PARIS, THE NEW FLAGSHIP STORE DESIGNED by DIMORESTUDIO

This beautiful brand new flagship store with 150 square meters, spans three floors and is more than just a retail space. It’s the celebration of the fusion of design, craftsmanship and sustainability in an environment rich in sophistication and inspiration.

Located just a few steps away from the iconic Place Vendôme, UNSAID Paris, designed under the creative direction of Italian Emiliano Salci and American Britt Moran, the duo behind DIMORESTUDIO, is an example of the new world of gemstones showcase. This sophisticated and unique architectural experience is a distinctive infusion of 1970s and 1980s influences.

DIMORESTUDIO’S DESIGN ETHOS

The high creative drawing inspiration is a blend between the Milanese elegance of Claudio Salocchi, famous for his high-gloss lacquer finishes, and the subtil refined mannerism of Kazuhide Takahama. It’s all about a very singular mix that creates a new stylistic language that bridges historical references and modernity, all faithfull to the UNSAID universe.
If you are familiar with the famous Villa Necchi Campiglio, in Milano, you will find here the evoking elegance of Piero Portaluppi’s prints.

A THREE-FLOOR STORY

As you step inside the store, the ground floor, the jewelry display is enhanced by the historical lamps from the Astra Theatre in Milan. Originally created by the master Seguso from Murano, have been restored and reworked with brass modules, blending tradition and innovation in a single project.

The first floor features three freestanding vitrines illuminated by suspended loops of light, creating a theatrical atmosphere, alongside a cozy lounge area dedicated to jewelry consultations and fittings.

The second floor, partially accessible to the public, is an exclusive space for the brand’s creative direction. Here, a large screen displays the artisanal craftsmanship behind the jewelry. This floor also houses a lounge featuring iconic pieces by design masters such as Pierre Chapo, Paul Evans, Serge Mouille, and creations by Dimoremilano, offering a comprehensive vision of the brand’s world.

Every element of the store has been meticulously crafted with a strong commitment to sustainability. This commitment extends across all project phases, from design to material selection, ensuring the entire process adheres to eco-sustainability principles.

By Mário de Castro

www.dimorestudio.eu
@dimorestudio
unsaid.com
@unsaid