ROLEX

OMOTESANDO by CURIOSITY

OMOTESANDO by CURIOSITY

The brand new Omotesando ROLEX store, designed by Gwenael Nicolas CURIOSITY, stands in the most fashionable street in Tokyo. The three-story store, which includes the first CPO (Certified Pre-Owned) retail space in Japan, is astonishingly iconic as its brand and for its incredible design. CPO products sales area is located on the second floor. The design of the special products area provides a completely different atmosphere from the normal sales area.

A GREEN WORLD OF ELEGANCE

Welcome to this green world with a series of iconic frames on the ground floor. Just admire this exquisite contrast of absolute brand essence with iconic green and Japanese sensibility in a soft tone of travertine and sen wood.

Feel the Rolex atmosphere through the stone-paved floor, glossy ceiling, and deep green… and details like in the sales area, with its light travertine floor and vertical louvers, ensuring visual comfort for customers.

Rolex’s iconic green color works like a “green carpet” that continues from the entrance to the back staircase. Visitors can access the upper floor or basement by the stone staircase in the brand color.

Due to the nature of CPO products, the display cases were exclusively designed for this store, ensuring the best presentation of the products in all circumstances. The central circular corner is designed with dark glass to hint at the products inside, while the wall window has a retractable door that allows only a few products to be seen through a small slit in the center.

A MAGICAL LINK BETWEEN INSIDE AND OUTSIDE

Admire the salon, situated on the terrace behind the façade, and enjoy the natural light that floods in through the gaps in the façade and through the greenery that adorns the street, creating a magical link between the outside and the inside.

Don’t miss the traditional Japanese garden, descending to the basement, with a pine tree and evergreen mosscovering the bezel-shaped hills. On this basement dedicated to the after-sales service area, you will get acquainted with Rolex’s distinguished craftsmanship, expertise, and a VIP salon. The walnut doors open to reveal a hidden VIP salon, welcoming special guests in a very luxurious space.

The ROLEX pioneering spirit is alive thanks to the magic of CURIOSITY.